Change the world while having fun?
It's bad enough to not take oneself seriously
The Saguaro is also called the great sage of the Arizona desert. Ours is looking for a "joy" of living, simple, deep and lasting, at odds with artificial happiness, based on material comfort, social success or even "self-love".
Just as fear is useless to our cactus (can neither flee nor fight), our bias is to accept with lucidity what is and to strive to find solutions or alternatives to improve what can be done.
Associated with a meaningful project, these inspirations are part of a set of values that form the
soul of aguaro. In a world accelerated by the duo: globalization / digital and made more uncertain than ever by global warming, we must expect that everything will change on the surface, our values then become a crucial reference points : our roots.
It is therefore quite natural that we are a
mission-based company: that is committed to keep at the same level and not dissociate its financial, social and environmental objectives. We thus intend to make a positive contribution to society and benefit all the partners, employees, customers and communities with whom we have to work (see
PACTE Its aim is clear: liberated companies that are better funded, more innovative and fairer
)